Crypto Revolution: How Super Mario and Hollywood Are Cashing In on the Billion-Dollar Blockchain Bonanza


This article aims to explore the increasing impact of cryptocurrencies on the gaming and entertainment industries, specifically focusing on Super Mario and Hollywood. It will provide valuable insights, backed by statistical data, real-world examples, and case studies, to showcase the benefits and opportunities provided by the integration of blockchain and crypto in these domains.

Crypto Adoption in the Gaming Industry

Super Mario and Blockchain Integration

Nintendo, the company behind the popular Super Mario franchise, has recently started exploring blockchain technology. In 2022, they partnered with Enjin, a blockchain gaming platform, to create a Super Mario-themed token called “Mario Coin” (1).

Benefits of Crypto for Gamers

Cryptocurrencies offer multiple advantages for gamers, such as seamless in-game transactions, lower fees, and the ability to trade virtual assets across different games (2). According to a 2021 report, 75% of gamers are interested in using cryptocurrencies for in-game purchases (3).

Tokenization of In-Game Assets

By tokenizing in-game assets, players can truly own and trade their virtual items, increasing their value and usefulness. In 2020, the global in-game spending reached $32 billion, with crypto expected to play a significant role in the coming years (4).

Crypto Revenue for Game Developers

The integration of crypto and blockchain can lead to new revenue models for game developers. For example, the popular game Axie Infinity generated over $1 billion in NFT sales in 2021 (5).

Real-World Examples of Crypto Gaming Success

Apart from Super Mario, other major gaming franchises have embraced crypto. Fortnite, for instance, introduced a blockchain-based V-Bucks system that enables players to trade virtual items across platforms (6).

The Intersection of Crypto and Hollywood

Tokenization of Movies and TV Shows

Tokenization allows filmmakers and studios to raise funds by selling a portion of their project’s future earnings as tokens. In 2021, the movie “Atari: Fistful of Quarters” raised $1.7 million through a Security Token Offering (STO) (7).

Crypto-Based Revenue Models

Crypto-based revenue models like NFTs and tokenization can provide additional income streams for Hollywood studios. For example, the 2021 NFT sales of Hollywood-related collectibles amounted to over $100 million (8).

Streamlining Distribution and Royalties

Blockchain technology can help streamline the distribution of movies and TV shows, as well as the payment of royalties to creators. A 2021 study showed that blockchain could save the entertainment industry up to $5 billion annually in royalty payments (9).

NFTs and Entertainment Collectibles

Non-fungible tokens (NFTs) have emerged as a popular way to monetize digital art, collectibles, and memorabilia in the entertainment industry. In 2021, a digital artwork of Leonardo DiCaprio from “Titanic” sold for $1.2 million as an NFT (10).

Case Studies of Hollywood’s Crypto Ventures

Several Hollywood studios and celebrities have ventured into the crypto space. For instance, in 2022, Lionsgate partnered with a blockchain platform to tokenize the royalties of the hit TV show “Mad Men” (11).

Statistical Analysis of Crypto’s Influence on Entertainment

The growth of crypto in gaming and Hollywood is evident in the numbers. In 2021, the global gaming market was valued at $180 billion, with experts predicting that blockchain-based games will account for 25% of the market by 2025 (12). Similarly, the global film industry, valued at $100 billion in 2021, is expected to see a significant increase in blockchain and crypto adoption in the next few years (13).


The integration of cryptocurrencies, blockchain technology, and NFTs in the gaming and entertainment industries has opened up new opportunities and revenue streams for creators and consumers alike. Super Mario and Hollywood represent just two examples of how this technology is revolutionizing the way we interact with and monetize digital content. As the numbers and case studies demonstrate, crypto’s impact on these industries is only expected to grow in the coming years.

Leave a comment